Dec 28, 2023
"The idea that my course idea has been done before or that it's being done by some really big names with big audiences, so there's no room for me, that's a lack mentality. As an entrepreneur you cannot have a lack mentality. You have to believe there's enough room for everyone including you. No one can teach quite like you, no one has your experiences, your style of teaching, your stories. No one's gonna be like that. You have to carve out your own space, and attract your audience. And the beautiful thing is you don't millions of people to follow you in order to be successful online. It's a lack mentality that you want to stay away from and start believing there's enough room for me."
Amy Porterfield is a successful woman entrepreneur and New York Times best selling author of Two Weeks Notice. She is renowned for her expertise in creating and selling profitable online courses. With a background that includes working alongside marketing titan Tony Robbins, Porterfield has carved out a niche as an educator and influencer in the digital marketing space.
Her approach is characterized by a focus on actionable strategies and user-friendly content, making complex marketing concepts accessible to a wide range of audiences, from budding entrepreneurs to established businesses. She hosts the popular podcast "Online Marketing Made Easy," where she offers insights, tips, and tactics on online marketing, course creation, and entrepreneurial strategies.
In today's episode you will discover:
- How Amy went from struggling course creator to building a multiple 7-figure online business
- How to identify your sweet spot when creating an online course and the four quadrants formula.
- Why it doesn't matter if your course idea is already being done and how to find your 10% edge
- The Top 3 skills you need to focus on if you're just starting your online course business
- How Amy is using Artificial Intelligence in her business and creative processes
- The ONLY 3 types of online courses you should create.
- And so much more!
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