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Beyond The Hustle

Nov 16, 2019

"If you're doing something that's not in alignment with your values, it's really hard for you. It you're doing something that is in alignment with your values, it becomes really easy."

Josh Zloof is the founder of Sudden Coffee, an instant specialty coffee company. He shares his journey of self-discovery and how he found out what he wanted to do with his life and his business. 

Some of the highlights of today's episode:

  • Josh started Sudden Coffee as a way to serve other people and to make a connection with people.
  • Switching their business to a B2B model helped them cut out most of their marketing dollars.
  • He's attended Burning Man 9 times, and after his first experience there, he started his company. 
  • Invest in yourself, pay someone to help you get through this process. Take the money you'd use for a vacation to hire a coach
  • Figure out what your core values are. 
  • Ask yourself 3 questions:
  • What are three times that you felt the most excited, most accomplished and most alive.
  • Journal about those three things, and compare them to a list of your core values. 

Learn more about Sudden Coffee at 

FREE Personal Branding Report: 

Connect with me on Instagram @carolinamillan and Twitter @carolinamillan 

Email Josh Zloof at 

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