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Beyond The Hustle


Jan 20, 2023

"You have to know what you're willing to give up to get where you want to go. A lot of that is mindset. You have to make sacrifices. Every dollar that we earned went into our own self-enhancement, like doing a course or learning from someone who had the knowledge in the area we wanted to specialize in. Once that paid off, then we were able to invest money back into our business. We were still broke, we were making money, but we were spending it all back into ourselves and our business. Then, we started to hire out, because no empire can be built alone. You will have to depend on somebody if you intend to build an empire. You can't do everything. You have to see the people you hire as investments. Finally, when we had enough money left over, we invested it in income-producing properties that produced cash-flow every single month, and that's what funded our lifestyle. Now even as billionaires, we don't violate those principles, we spend earned income only in enhancing ourselves."

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Elena Cardone started her career in Hollywood and soon became a successful model and actress of TV and film fame.  A lifelong competitive sport shooter, and now wife, mother, author, businesswoman, empire builder, event producer, mentor, public speaker, and visionary.

She is the author of the best-selling book “Build an Empire: How to Have it All.” She is the executive producer of the massively successful events that include 10X Ladies, Operation 10X Badass, Build an Empire Mastermind and her own show, “Women in Power.”

Elena has been happily married to Grant Cardone since 2004 (July 4th to be exact – and the fireworks have never stopped) and lives with her husband Grant, their two daughters, Sabrina and Scarlett, along with their two cats, Cash and Flow in Miami Beach. Together they have created a real estate portfolio of $5.2 Billion.

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